Libyan Market:
There are currently around 3500 Libyan students in UK Higher and Further Education or studying on English language courses. Libya's population is the youngest in North Africa with 75% below 35years of age and one Africa's highest literacy rates. The Libyan government is  currently spending an estimated 100 million GBP a year on UK education. Moreover, in an emerging private sector economy, Libyan families are now beginning to invest in education at all  levels for their children overseas. On the home front, Libya has plans to invest heavily in the enhancement of its own educational capacity in-country and seeks engagement with the international community and with the UK in particular, in achieving its aims. English taught poorly or not at all for many years, is now officially the second language in Libya and demand is high. There is also the added incentive that the Libyan government is offering 7,150 + scholarships this year for post-graduate studies overseas.